Product packaging that gives the brand a new look
Famous worldwide, Clarins has been known for 60 years for the high quality and innovation of its care products of natural origin.
The role of cosmetic packaging: To affirm the role of the product’s active natural ingredient by embellishing the tubes to capture the attention of a young target group.
The creative vision of the design agency: Objets de Convoitises has added illustrations to the packaging of the organic active ingredients found in the creams and lip balms: white tea leaves, fig leaves, orange tree leaves. The color spectrum of Clarins red shades has been broadened to add a joyful touch and to get closer to the target group.
Design, Creation, Artistic management and illustrations
Style guide, 2D Graphics, 3D Roughs, models, technical contract documents.
Production and industrial printing process follow-up.