GUERLAIN
The Classics

Design of a cosmetic packaging

An original packaging to enhance the attractiveness of a traditional brand.

Shalimar and Habit Rouge are today timeless Guerlain classics. Objets de Convoitises conjures up for each perfume a generic gift set for the festive season.

The role of a luxury gift set: to enhance the perfume bottle with a highly desirable limited edition

The creative vision: Objects de Convoitises showcases Guerlain’s heritage in every one of its gift sets. The agency draws its inspiration from timeless Guerlain bottles, drawing draft-like irregular patterns scattered like seedings, similar to former gift wrapping paper found in the house’s archives.

Another series dedicated to the Parisian flagship uses the architectural pediment of the Maison Champs Elysées as a starting point for designing the packaging and is applied to the entire e commerce and digital range.

Deliverables

Design, Creation, Artistic management and deliverable illustrations: Style guide, 2D Graphics, 3D Roughs, models, technical contract documents, production and industrial printing process follow-up.

Other projects

Objets de Convoitises - Balmain Homme

BALMAIN
Homme

/Posted by: alnoorodc
Adorning a new couture perfume and developing a whole new vision. At the head of...
Objets de convoitises - Lacoste Retail

LACOSTE
L12 12

/Posted by: alnoorodc
Anchoring a brand’s identity with in-store design The Lacoste brand, known by the Polo...
Objets de Convoitises - Davidoff Champion

DAVIDOFF
Champion

/Posted by: alnoorodc
A product design which immediately tells its story. With Champion, Davidoff changes themes,, instead of...
Objets de Convoitises - Davidoff Horizon

DAVIDOFF
Horizon

/Posted by: alnoorodc
Anchoring a new perfume in timeless universal values An adventurer of modern times, Zino Davidoff...
Objets de Convoitises - Lady Dior

DIOR
Lady Dior

/Posted by: alnoorodc
Reclaiming a code of the brand through perfume design From the opening of his fashion...
Objets de Convoitises - Escada Retail Design

ESCADA
ESPECIALLY

/Posted by: alnoorodc
Defining a merchandising package which makes sense with respect to the brand   Escada is...
Objets de convoitises - CLARINS-LOOK-ETE-HOME

CLARINS
Summer Look

/Posted by: alnoorodc
Reinventing Clarins packaging of iconic compact powder case For its Summer collection, the Clarins house...

Share Project :