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Commercial architecture

Anchoring a brand’s identity with in-store design

The Lacoste brand, known by the Polo shirt with the crocodile, spans generations. However, this does not stop it from reinventing and modernising itself by further pushing its limits.

The role of retail design: For the launch of its iconic perfume which bears the code name of the famous Polo Original, Lacoste wanted a simple and minimalistic POS, quintessence of the brand.

Creative vision: The idea of Objets de Convoitises was to highlight the Polo shirt, using its texture. The development of this POS campaign, which has received many Awards, lies in the technical quality of the elements where the Polo texture takes pride of place.

Objets de Convoitises has created a true identity for in-store design, ranging from shelf design to the window display including Podium design. It has been applied to all international perfumeries with homogenous furniture configurations.


Retail Design Concept, Design, Artistic management, corner, window event, POSM. Merchandising.

3D images, 2D Graphics, technical contract documents, production plans and merchandising charter.


Objets de Convoitises - Balmain Homme


/Posted by: alnoorodc
Adorning a new couture perfume and developing a whole new vision. At the head of...
Objets de Convoitises - GUERLAIN-COFFFRET-HOME

The Classics

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An original packaging to enhance the attractiveness of a traditional brand. Shalimar and Habit Rouge...
Objets de Convoitises - Davidoff Champion


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A product design which immediately tells its story. With Champion, Davidoff changes themes,, instead of...
Objets de Convoitises - Narcisso

For Her

/Posted by: alnoorodc
Stretching the limits of the brand’s graphic expression Fashion designer Narcisso Rodriguez signs woman’s fragrance,...
Objets de Convoitises - Davidoff Horizon


/Posted by: alnoorodc
Anchoring a new perfume in timeless universal values An adventurer of modern times, Zino Davidoff...
Objets de Convoitises - Lady Dior

Lady Dior

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Reclaiming a code of the brand through perfume design From the opening of his fashion...
Objets de Convoitises - Escada Retail Design


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Defining a merchandising package which makes sense with respect to the brand   Escada is...
Objets de convoitises - CLARINS-LOOK-ETE-HOME

Summer Look

/Posted by: alnoorodc
Reinventing Clarins packaging of iconic compact powder case For its Summer collection, the Clarins house...

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