Creation of a 360° graphic identity
Stretching the limits of the brand’s graphic expression
Fashion designer Narcisso Rodriguez signs woman’s fragrance, For Her, a reflection of his minimalistic and graceful fashion collections. The pure lines of the perfume bottle reflects this spirit by playing on transparency and the matteness of glass whereas the top is more imposing, giving it a stately touch.
The role of graphic design is to ensure that every aspect of the fragrance is steeped in the brand identity: not just the bottle but the packaging, advertising visuals, store display.
The creative vision of the luxury agency: Objets de Convoitises replays the bottle’s iconic silhouette and gives the shopping bag a new look, with a black and also a pink background. The bottle of perfume appears as the central element with force and evidence, with a ribbon tied around the packaging. The handles of the bag are made from coarse grain ribbon, another distinctive feature of the fashion house. The brand’s graphic expression extends to advertising and commercial visuals including the commercial architecture.
Deliverables
Design, Creation, Artistic management and illustrations
Style guide, 2D Graphics, 3D Roughs, models, technical contract documents.
Production and industrial printing process follow-up.
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