360° Perfume merchandising

Defining a merchandising package which makes sense with respect to the brand  

Escada is a brand that incarnates love of life, freshness and exuberance all the while incorporating the legacy aspect and style so specific to the fashion house. Through its advertising visual,  Especially Escada reflects this state of mind: a young woman dressed in a pink evening dress and ingeniously perched on a bush with bright flowers to match her outfit.

The role of luxury merchandising: to asserting the desirability of a brand, based on its communication territory.

Creative vision: to create retail design, the agency has literally implanted the brand’s codes in a French-style garden. A green setting was recreated with topiaries and synthetic grass, blossoming with the dazzling shade of pink specific to Escada in a very “couture” manner. The logo’s  double “E” serves as a base for structuring the box tree elements and the layout of space.
The agency has extended this store layout to the stands, window displays, floor testers, floor stands and counters, …


Retail Design Concept, Design, Artistic management, POSM
Merchandising and window events.

3D images, technical contract documents, production plans and merchandising charter.


Objets de Convoitises - Balmain Homme


/Posted by: alnoorodc
Adorning a new couture perfume and developing a whole new vision. At the head of...
Objets de convoitises - Lacoste Retail

L12 12

/Posted by: alnoorodc
Anchoring a brand’s identity with in-store design The Lacoste brand, known by the Polo...
Objets de Convoitises - GUERLAIN-COFFFRET-HOME

The Classics

/Posted by: alnoorodc
An original packaging to enhance the attractiveness of a traditional brand. Shalimar and Habit Rouge...
Objets de Convoitises - Davidoff Champion


/Posted by: alnoorodc
A product design which immediately tells its story. With Champion, Davidoff changes themes,, instead of...
Objets de Convoitises - Narcisso

For Her

/Posted by: alnoorodc
Stretching the limits of the brand’s graphic expression Fashion designer Narcisso Rodriguez signs woman’s fragrance,...
Objets de Convoitises - Davidoff Horizon


/Posted by: alnoorodc
Anchoring a new perfume in timeless universal values An adventurer of modern times, Zino Davidoff...
Objets de Convoitises - Lady Dior

Lady Dior

/Posted by: alnoorodc
Reclaiming a code of the brand through perfume design From the opening of his fashion...
Objets de convoitises - CLARINS-LOOK-ETE-HOME

Summer Look

/Posted by: alnoorodc
Reinventing Clarins packaging of iconic compact powder case For its Summer collection, the Clarins house...

Share Project :